— · Cleanser
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4.7
60 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Repurchase & Brand Loyalty
Many consumers are repeat buyers who have built trust with BANILA CO's product line and specifically chose this Enriching Butter variant after positive experiences with other Vanilla Co cleansing balms or skincare products.
Recommendation & Word-of-Mouth
Friends, family members, and online reviews influenced purchase decisions, with consumers noting that acquaintances recommended the brand and positive reputation encouraged first-time trials.
Targeted Ingredient Focus
Consumers specifically sought out this variant for its avocado oil and enriched butter formula, understanding it was formulated for dry skin and extreme moisture needs.
Promotional Pricing
Multiple reviews mention purchasing during sales events (Olive Young sales, bug prices) at discounted rates, suggesting price sensitivity influences bulk purchasing and trial decisions.
Product Size & Format
Some consumers purchased the larger 100ml size as an upgrade from smaller balm formats, indicating satisfaction with the product that motivated investment in the bigger size.
How they use it
Evening Cleansing Routine
Consumers primarily use this as a nighttime makeup remover and cleansing step, often followed by a second water-based cleanser for thorough cleansing.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Daily Consistent Use
Many reviewers report using it every day as part of their regular skincare routine, with several mentioning year-round use despite the enriched texture.
Frequency Adjustment by Skin Type
Users with oily or combination skin report reducing frequency to every other day or using selectively to avoid excess moisture, while dry skin users apply daily without concern.
Makeup Removal Focus
Primary use is for removing full face makeup and foundation, with some users noting it works well for general makeup but may not be ideal for stubborn eye makeup.
