— · Cleanser
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4.8
104 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Travel and trial size convenience
Numerous consumers purchased the 40ml specifically for portability and to test the product before committing to larger sizes, with many noting they subsequently repurchased full-size versions after positive experiences.
Brand and ingredient reputation
Many buyers referenced prior positive reviews, the brand's reputation for mildly acidic cleansers, and the mung bean ingredient's perceived benefits, motivating their purchase decision.
Influencer and social proof marketing
Several reviewers explicitly mentioned seeing positive reviews on social platforms or being influenced by the product's popularity and influencer promotion before deciding to buy.
Repurchase behavior
Established customers bought this size as a convenient restock option, indicating strong loyalty and repeat purchase intent across multiple size formats.
Price sensitivity and sales promotions
A number of consumers were attracted by discounted pricing and promotional deals, purchasing in larger quantities when prices dropped.
How they use it
Daily facial cleansing routine
Most reviewers use this as their primary daily cleanser, applying it once or multiple times per day as part of their morning and evening skincare routines.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Double cleansing step
Several consumers incorporate it as the second step in double cleansing routines, using it after oil cleansers to remove sunscreen, makeup, and residual impurities.
Travel and on-the-go use
The 40ml size is frequently used during trips, holidays, and portable skincare applications, with reviewers appreciating the compact format that fits easily into travel pouches.
Alternative or rotation product
Some users employ it as an alternative cleanser to rotate with other products, such as BHA cleansers or other formulations, to prevent skin adaptation.
