— · Makeup
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4.7
158 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Influencer Recommendations & Social Proof
Multiple reviews cite hearing about the product through influencers and online reviews before purchasing, with several customers mentioning they bought during sales specifically to try after seeing positive buzz.
Brand Loyalty & Repurchases
Several repeat customers confirmed they re-purchased because they loved the product, indicating strong brand affinity within Colorgram's existing customer base.
Attractive Packaging & Aesthetic Appeal
The cute, colorful bottle design and trendy names (tanghulu, bunny tongue) drove impulse purchases and gift-giving, with customers specifically mentioning packaging as a decision factor.
Shade-Specific Selection
Customers targeted specific color codes (Strawberry, Guava, Grape, Tangerine) after researching which shades suited their undertone, suggesting targeted purchasing based on seasonal or personal color analysis.
How they use it
Daily Lip Gloss & Makeup Finishing
Multiple reviewers describe using it daily as their go-to lip gloss and as a final layering step in makeup routines, sometimes as a topper over lip tints or other products.
Seasonal Use (Spring/Summer)
Several reviews note it as ideal for spring and summer looks, with customers mentioning compatibility with light makeup or fresh, dewy aesthetic preferences.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Layering Over Tints & Liners
Customers frequently mention applying it over lip tints or using multiple layers to adjust pigmentation and build color payoff, indicating it's designed as a flexible product.
Immediate Touch-Ups
Users note it lasts several hours with normal wear but requires reapplication if eating or drinking, making it suited for makeup-conscious consumers who maintain their look throughout the day.
