— · Cleanser
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4.8
29 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Promotional Pricing & Sales
Many consumers purchased during seasonal sales events (Big Bang Sales, discounts on Oliveyoung) attracted by value-for-money positioning. Price sensitivity appears to be a significant purchase driver for trial.
Brand Discovery & Influencer/Social Presence
Multiple reviews indicate first-time purchase driven by product appearance on social platforms and marketplace recommendations, suggesting growing brand awareness through digital channels.
Repeat Purchase Loyalty
Several reviewers mention this is their 3rd or 4th repurchase, indicating strong product satisfaction and habit formation among existing customers.
Skin Type Compatibility
Consumers with sensitive, oily, and combination skin specifically sought this product after reading reviews claiming gentleness and non-greasy performance.
Makeup Removal Efficacy Reputation
Word-of-mouth about strong cleansing power for full makeup including eye makeup drove purchases from those seeking effective first-step cleansers.
How they use it
Primary First-Step Cleanser
Overwhelmingly used as the initial makeup removal step in double-cleansing routines, with most reviews indicating it precedes foam or secondary cleansers.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Massage & Emulsification Technique
Users describe rolling/massaging the balm on dry hands first to melt it, then adding water to emulsify before rinsing, suggesting a learned application ritual.
Sebum & Makeup Removal
Consumers specifically note using it to remove both makeup and facial oil/sebum buildup, with some appreciating rolling motions to lift impurities.
Year-Round Use, Especially Winter
Multiple reviews mention winter usage and appreciation for non-drying properties; some users note it provides moisturization during cold months without tightness.
All Skin Types Application
Despite positioning for sensitive skin, reviews confirm use across oily, combination, sensitive, and rosacea-prone skin types without consistent irritation concerns.
