Influencer recommendation and social proof
Multiple reviews mention discovering the product through influencers (specifically 'Cyan,' 'Fiji,' 'Jisung') and celebrity endorsements on Instagram/TikTok, which motivated initial purchase.
Repurchase for proven acne efficacy
Multiple repeat purchasers (3rd+ purchase noted) cite improved acne and skin condition, indicating strong product trust and demonstrated results.
Suitability for acne-prone and oily skin
Consumers specifically sought this product for acne care and oil control, with reviews confirming it effectively manages both without excessive dryness.
Attractive set pricing and value
The 150ml + 50ml set bundle is noted as economical compared to single purchases, encouraging bulk buying for retail resale.
Friend and peer recommendation
Consumers mention purchasing after personal introductions from friends and family sharing positive experiences.