— · Cleanser
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4.7
92 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Influencer & Content Creator Recommendations
Multiple mentions of YouTubers, TikTok creators (Lisabae/Risabae), and makeup artists (Sabe) driving purchases. Many reviews explicitly state 'bought because of [influencer name]' or 'YouTuber recommendation,' indicating this is the primary acquisition driver.
Brand Loyalty & Repeat Repurchases
Numerous customers report purchasing 5–6+ bottles, explicitly calling it a 'lifetime staple' and 'non-negotiable in my routine.' Repurchase intent is very high, with many stating they will 'definitely repurchase' or 'buy again.
Positive Word-of-Mouth & High Reviews
Customers frequently cite 'great reviews,' 'heard so many good things,' and 'famous product' as purchase motivators, creating a halo effect that encourages trial among peers.
Sale & Promotion Pricing
Several reviews mention purchasing during sales, coupons, or promotional events. Customers note taking advantage of discounts to stock up, suggesting price sensitivity but willingness to buy at reduced rates.
Product Category Need (Daily Cleanser)
Some customers purchased to replace an existing cleanser or to have a second option for morning vs. evening routines, indicating functional necessity beyond novelty.
How they use it
Evening Routine Primary Use
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Multiple reviews mention using it at night for makeup removal or after 'ガッツリ落としたい時' (when needing deep cleanse). One user notes using the gel version in the morning and this foam in the evening.
Daily Use (With Caveats for Dry Skin)
Most users apply it once daily as part of standard cleansing. However, those with dry/atopic skin report limiting use or applying only when makeup is heavy, suggesting it may be too stripping for frequent use on compromised skin barriers.
Layering & Multi-Step Routines
Some users mention applying a cleansing water or makeup remover first, then using this foam as a secondary cleanse. One user alternates with enzyme powder for sensitive skin and exfoliation.
All-Age & Gender Usage
Reviews indicate use by the purchaser and family members (mothers, boyfriends), suggesting broad appeal across demographics.
Seasonal Variation
One user notes it may be better for 'summer use' due to potential tightness in colder months, suggesting seasonal rotation among some consumers.
