— · Makeup
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4.8
56 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Color variety and aesthetic appeal
Consumers specifically sought out new color releases and the visually attractive packaging design, with many mentioning they had been waiting for particular shades or were drawn by the cute appearance.
Repurchase and brand loyalty
Multiple reviewers indicated they are repeat customers who keep buying additional colors or restocking the product, demonstrating strong brand attachment.
Influencer and social media recommendations
Several consumers mentioned discovering the product through YouTube reviews, TikTok, and online influencers, particularly the 'rabbit tongue lip' trend appeal.
Gift-giving and personal preference
Some consumers purchased as gifts or after receiving recommendations from others, particularly noting it was a popular choice for their Korean spouses/family members.
How they use it
Layering and buildable application
Consumers apply the tint multiple times to build color intensity, with some layering it under or over other products like lip gloss or lip shading pencils for enhanced effects.
Daily and frequent use
Reviewers describe using it regularly as part of their daily makeup routine without finding it burdensome, suggesting it's practical for everyday wear.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Summer-appropriate product
Multiple mentions of the product being suitable for warm seasons and performing well during summer weather.
Base or standalone application
Consumers use it both as a standalone lip tint and as a base layer under other lip products, with some noting it works well when applied lightly for natural looks.
