— · Cleanser
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4.7
57 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Influencer and social proof recommendation
Multiple reviews cite influencer endorsements (IVE members, beauty personalities) and positive word-of-mouth as primary drivers for purchase, particularly on TikTok and Instagram platforms.
Repurchase and product loyalty
Several customers explicitly mention repeat purchases (2nd, 3rd, or nth time buying), indicating strong product satisfaction and habit formation, especially with the rice dough variant.
Bundle value and gift appeal
The set's competitive pricing, inclusion of hair and wristbands, and packaged format make it attractive for gifting and value-conscious purchases, with reviews highlighting 'cost-effective' and 'good sale price' benefits.
Ingredient reputation and skin type targeting
Consumers purchase based on specific ingredient benefits (rice, tomato, clay) matching their skin concerns, particularly for oily skin, acne, and pore cleansing needs.
Dual-use functionality curiosity
The mask-and-cleanser dual purpose appeals to consumers seeking versatile skincare products that consolidate routine steps and provide spa-like experiences.
How they use it
Dual application: cleanser and mask
Most consumers use the product as a daily foam cleanser but also apply it as a mask 1-3 minutes before rinsing, maximizing the product's claimed versatility.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Frequency varies by skin type and season
Regular users apply 1-2 times weekly as a mask; daily use as a cleanser is common for oily skin types. Winter use is less frequent due to dryness concerns, suggesting seasonal adjustment.
Application technique: dry application before water
Consumers note optimal results by applying to dry skin first, letting it sit 1-3 minutes (with some reducing time to 1-2 minutes to avoid tightness), then adding water and massaging before rinsing.
Morning and second cleanse preference
Reviews indicate preference for morning use or as a second cleanser in multi-step routines, particularly for oily zones and pore-focused cleansing.
Combination skin usage and variant mixing
Some customers purchase multiple variants (green and red tomato) and alternate between them, or use different variants for different skin needs or times of day.
