— · Makeup
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4.6
138 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Viral social media trend and influencer recommendation
Multiple reviewers mention purchasing due to TikTok/Instagram buzz, YouTube recommendations, and specific celebrity makeup artist endorsements (IVE makeup artist, Choi Hwa-jeong). The product's trend status drove significant initial trial.
Repurchase for consistent glow results
Many customers are repeat buyers who cite consistent delivery of the 'glass skin' and dewy finish as reason for restocking. Reviewers mention using the product for 15–20 years, indicating long-term loyalty.
Problem-solving for dry or dull foundation
Consumers specifically buy it to rescue dry, chalky, or matte foundations by mixing in small amounts to add hydration and radiance without full product replacement.
Ingredient reputation and clean formulation
One reviewer explicitly mentioned appreciation for clean ingredients and satisfaction with the price-to-benefit ratio, indicating some purchasing motivation from formula quality.
How they use it
Mixed into foundation or BB cream as primary use
The overwhelming majority of reviews describe mixing a small amount (1-2 drops) directly into liquid foundation, BB cream, cushion, or skin tint before application. This is the standard usage method across reviews.
Applied as a primer layer before foundation
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Secondary usage involves applying it alone under foundation to create a luminous base and improve foundation adhesion. Some apply it selectively to dry or dull areas only.
Mixed into other base products (sunscreen, concealer, tone-up cream)
Reviewers report blending it with SPF, concealer, and tone-up products to boost hydration and glow across the full base routine.
Seasonal variation in frequency and amount
Many consumers note using less or discontinuing during warm, humid months due to oiliness concerns, while increasing use in winter for enhanced hydration. Amount used is highly individual and requires adjustment.
Careful dose management required
Repeated emphasis on using 'a tiny drop,' 'a little,' or 'a very small amount' appears in over 20 reviews, signaling that product learning curve and risk of over-application is a common experience.
