Repurchase & Brand Loyalty
Multiple reviewers mention being long-time AGE20'S users, with several indicating they are repurchasing this specific Velvet Lasting line after trying previous formulations. The brand reputation as 'famous for its pacts' drives confident repeat purchases.
Influencer & Celebrity Recommendation
At least one reviewer explicitly mentions discovering the product through Taeyeon's YouTube recommendation, and the overall positive sentiment suggests influence from K-beauty content creators on platforms like Instagram and TikTok.
Convenience & Ease of Application
The cushion pact format is repeatedly cited as a major purchase driver for consumers who struggle with traditional liquid foundation application, particularly those who describe themselves as 'lazy' with makeup or have minimal makeup skills.
Multi-Shade Refill Set Value
Buyers appreciate the 6-shade refill set configuration with included brush/spatula applicator, offering flexibility for different skin tones and representing better value than single-shade purchases.
High Coverage with Natural Finish
Consumers seeking buildable, high-coverage foundation that doesn't look cakey or dry on skin drive purchases, especially among those with oily or combination skin looking for matte finishes.