Cute, collectible packaging
Many buyers cite the toy-like, compact case and cute stickers as a primary reason for purchase, often describing it as adorable or gift-worthy.
Gifting
Several reviewers bought the palette specifically as a gift for daughters, cousins, or friends, noting recipients were happy with it.
Social/influencer discovery
A number of buyers mention purchasing after seeing it recommended online or in a K-pop idol's 'what's in my makeup pouch' video.
Beauty subscription/blind box inclusion
Multiple reviewers received the product via Olive Young monthly beauty boxes or blind boxes and were pleasantly surprised, sometimes leading to repurchase.
Low price / sale promotions
Frequent mentions of buying during big sales or at very low prices (e.g., under 500 yen) as a key motivator, especially for trying new colors.