Gift and Korean beauty reputation
Multiple reviews indicate purchase as gifts or based on positive buzz around Korean cosmetics. One reviewer specifically noted 'tiene buenas referencias' (has good references).
Ingredient and formula reputation
Several buyers explicitly mention purchasing because the product is marketed for dry skin compatibility, with reviews noting '話題になっていたので' (bought because it was trending) and references to its hydrating properties.
Value and bundle pricing
The dual-product format (concealer + salmon corrector) at low price points drives purchases. One reviewer called the 2-for-1,000 yen pricing 'バグ' (unbelievably good value).
Repurchase loyalty
Multiple reviews from repeat customers indicate satisfaction-driven repurchasing, with phrases like 'またリピートしようかと思います' (thinking of repurchasing again).
Professional makeup and longevity appeal
Professionals and users seeking long-wear formulas cite durability ('lasts forever', 'lasting all day') as purchase motivation.