— · Body care
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4.9
46 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Gift purchases
Multiple consumers purchased this as a gift for friends and family, indicating strong appeal as a cosmetics present and recognition of brand reputation among peer groups.
Pregnancy and stretch mark prevention
The primary purchase driver is pregnant women seeking to prevent or reduce stretch marks from the early stages of pregnancy, with consumers explicitly mentioning this timing rationale.
Brand reputation for safety
Consumers frequently cite ILLIYOON as a famous, safe, and trusted Korean brand with mild ingredients, motivating purchase for sensitive skin types and health-conscious buyers.
Word-of-mouth recommendations
Multiple reviews mention friend recommendations and the product being known/recommended by many peers, indicating strong social proof and organic demand.
Repurchase loyalty
Several consumers indicate this is a repeat purchase or plan to reorder, demonstrating satisfaction and brand loyalty among existing users.
How they use it
Daily application during pregnancy
Consumers report applying the cream regularly throughout pregnancy, starting from early stages as a preventive measure against stretch marks.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Post-shower application
Multiple reviews mention applying the cream after showering or bathing as part of the daily skincare routine.
Layering with oils
Some consumers mix or layer the stretch mark cream with oils to enhance efficacy and absorption, suggesting it is used as part of multi-step body care.
All-body and targeted application
Consumers apply the cream across the entire body for general moisturizing but also specifically to areas prone to stretch marks like the belly.
Seasonal/dry weather use
One review explicitly mentions using it during dry seasons when moisturizing needs increase, suggesting year-round utility.
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