Celebrity/K-pop Fan Appeal
Multiple reviews mention purchasing specifically for ZB1 (Zerobaseone) members Matthew, Hanbin, and other member endorsements, indicating strong influencer marketing pull among dedicated fanbases.
Mini/Travel Size Format
Consumers consistently cite the portability and convenience of the mini size as a primary reason for purchase, particularly those who don't finish full-size products or prefer compact makeup pouches.
Gifting Occasion
Several reviews indicate purchase for gifts, particularly during holidays and for friends/family, driven by the attractive packaging and duo combo offering.
Product Trial Before Full-Size Purchase
Buyers purchase the mini duo as a low-risk way to test shades and formula before committing to regular-size versions, appreciating the reduced financial investment.
Price and Value Perception
Reviews mention the mini duo being sold at attractive price points, perceived as economical when buying two products as a set.