— · Makeup
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4.6
99 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Aesthetic packaging and collectibility
Consumers were drawn to the cute triangular bottle design, the included bear keyring charm, and the appeal of collecting multiple colors across the 11-shade range.
Brand loyalty and new product curiosity
Long-time 3CE customers purchased this as a new release from a trusted Korean beauty brand known for quality lip products.
Influencer and social media recommendations
Several reviewers mentioned buying based on makeup artist recommendations or seeing the product featured on TikTok and Instagram.
Moisturizing oil-tint formula
Consumers specifically sought out an oil-based tint to avoid dryness and irritation, attracted by the promise of hydration combined with color.
Price point and promotional deals
Multiple reviews highlighted purchasing during sales or at affordable price points (e.g., 'under 200k'), making the product an attractive impulse buy.
How they use it
Daily lip moisturizer with light stain
Most consumers use it as an everyday lip tint, layering it over lip balm or under gloss for enhanced color and moisture without heavy commitment.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Sheer, buildable application
Users apply multiple thin layers to build color intensity gradually rather than applying once, allowing for flexible, office-appropriate makeup.
Touchup-friendly product
The lightweight formula makes reapplication easy throughout the day, though many note color fades quickly and requires frequent reapplication after eating or drinking.
Layering with other lip products
Consumers combine it with lip balms, glosses, and matte tints to balance the tint's sheerness and improve longevity.
Portable accessory
The non-rolling triangular design and compact size with attached keyring make it convenient for on-the-go touch-ups in bags or pockets.
