Value/1+1 set pricing
Many reviewers specifically cite the two-bottle set price (e.g., ~$13-15 for two 50ml tubes) as the main reason for purchase, calling it unbeatable value for a Korean sunscreen.
Repurchase loyalty
A large share of reviews are explicit repurchases, with customers noting they've bought 5, 7, 10, or even 15+ bottles over multiple years.
Word-of-mouth and influencer recommendation
Several buyers mention discovering the product through YouTube beauty influencers (e.g., 'meejmuse and director pi') or friend/family recommendations.
Gift purchases
Numerous reviewers bought it as a gift for mothers, sisters, or friends, often citing that recipients loved it for dry or mature skin.
Reputation for gentle/mild formula
Buyers with sensitive, acne-prone, or rosacea-prone skin sought it out specifically because of its 'mild' branding and reputation for being non-irritating.