Brand loyalty and ingredient reputation
Consumers repeatedly purchased based on familiarity with SOME BY MI's broader product line, particularly noting niacinamida and hyaluronic acid benefits for their skin type. Many stated they are repeat buyers after positive experiences with other brand products.
Competitive pricing and promotional deals
Reviewers emphasized the exceptional value, describing it as 'less than $2' and 'cheap and valuable,' with several mentioning they purchased during sales or promotional events that made the product even more attractive.
Positive online reviews and word-of-mouth
Multiple reviewers explicitly stated they tried the product after 'reading good reviews' or due to the brand's 'incredible lines,' indicating that online visibility and reputation directly drove purchasing decisions.
Makeup compatibility and daily-use reliability
Several consumers bought and repurchased specifically because it works well under makeup and performs reliably as an everyday sunscreen, making it suitable for regular routines.