Viral/word-of-mouth reputation
Many reviewers mention buying because it was 'trending' on SNS/TikTok or because they heard about the hype ('話題になってたので買ってみました', 'バズってるので買ってみました').
Return of a discontinued 'original' formula
A large cluster of reviews express excitement that the original formula/packaging was relaunched after being discontinued, with several calling it their 'holy grail' cushion they had been waiting to repurchase.
Brand loyalty / trying more fwee products
Some buyers who liked other fwee items (lip products, other cushions) purchased this to complete their collection or because they trust the brand overall.
Price and easy access
Several reviews cite being able to buy it cheaply and receive fast shipping as a reason for purchase, especially via Olive Young sales/coupons.
Gift purchases
A few reviewers bought it as a gift for a daughter or young relative who specifically requested this product.