— · Makeup
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4.6
139 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Influencer & Word-of-Mouth Recommendations
Multiple reviewers mention seeing positive reviews online, influencer endorsements (including model Sunghoon), and social media buzz that drove their purchase decision. The product has achieved significant visibility on platforms like Instagram and TikTok.
Repeat & Loyalty Purchases
Many customers explicitly state they are repurchasing for the 2nd, 3rd, or 6th time, indicating strong product satisfaction and habit formation. Several describe it as their 'holy grail' or 'favorite cushion' of all time.
Dry Skin Suitability
Consumers with dry and combination skin specifically sought out this product after reading recommendations that it provides hydration without drying or flaking, making it a targeted choice for this demographic.
Price & Value Perception
Reviewers note the product is affordable compared to competitor brands (e.g., HERA, La Mer) and highlight value when purchased as a set with refills, making it accessible for budget-conscious buyers.
Glow & Finish Aesthetic
The promise of a natural, radiant glow finish without excessive shine attracted consumers seeking a 'glass skin' or 'no-makeup makeup' look for daily and occasion wear.
How they use it
Daily Foundation Use
The majority of reviews describe using this as their everyday/daily cushion foundation, applied with the included puff to the face. Many wear it full-day for 8+ hours including work shifts.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Primer & Base Preparation
Several users mention applying a primer before the cushion and emphasize the importance of good hydration and skincare prep beforehand to prevent clinging to dry patches or dryness over time.
Seasonal Adjustment
Reviewers indicate using this particularly during winter and dry seasons for moisture, with some noting they reapply or use a powder finishing layer in summer to prevent excess shine or wear.
Light-to-Medium Buildable Coverage
Users typically apply in thin layers and mention the ability to build coverage gradually. Some layer it over other products (e.g., liquid foundation) or use with powder to adjust finish.
Touch-Up & Reapplication
Several reviews note the need for midday touch-ups (around 4–7 hours in) for some skin types, particularly in hot or humid conditions, though many report it holds without issue all day.
