— · Makeup
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4.5
521 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Influencer/social media trend
Many reviewers cite seeing the product used by Korean idols, YouTubers, or on Instagram/TikTok/X (e.g. 'ALLDAYPROJECTのヨンソが使ってて真似した', 'Xで見て購入'), driving trial purchases.
Repurchase and loyalty
A large share of reviews mention this being their second or third purchase, or collecting multiple shades, indicating strong repeat-purchase behavior.
Affordable price / promotions
Reviewers frequently mention buying during sales or citing 'good CP值' (value for money), 1+1 deals, and low price as a purchase driver.
Ease for makeup beginners
Several reviews describe it as beginner-friendly for creating the aegyo-sal look without skill, lowering the barrier to purchase for first-time users.
All-in-one convenience
The dual-ended format combining shadow/contour and highlighter/concealer in one pencil is repeatedly cited as a reason to buy over separate products.
How they use it
Daily makeup routine step
Used as a daily under-eye step to create or enhance the aegyo-sal (eye bag) area, often described as a 'staple' reviewers reach for daily.
Dual-sided layering
Skin concerns raised — and how the product addressed them
✓The product is widely reported to brighten and add volume/definition to the under-eye area, creating the desired aegyo-sal effect.
✓Some reviewers note the concealer side helps hide dark circles and natural under-eye discoloration effectively.
✓Most reviewers report no irritation and gentle wear, though at least one case of allergic reaction (itchy red bumps) was reported, suggesting occasional sensitivity risk.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Consumers use the darker/shadow side to create a shadow contour and the lighter/shimmer side as highlighter, sometimes layering eyeshadow or powder on top for longer wear.
Multi-shade collecting
Many buyers own multiple shades/pens to match different makeup looks or skin tones, rotating them by season or outfit.
Touch-up throughout day
Some users reapply during the day since the color especially on the lighter/concealer side fades or creases.
Alternative uses
A few reviewers repurpose the pencil for waterline lining, under-eye concealing, or general face contouring beyond just aegyo-sal.
✓Mixed results — some say it doesn't crease at all, while others report the product settles into under-eye creases or fine lines over time, especially without powder setting.
✓Not fully solved — many reviewers had to experiment across the 10 shades to find one matching their undertone (warm vs cool) and skin depth, with some giving up due to poor match.
Concerns and outcomes summarized from reviews; percentages are approximate.
