— · Makeup
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4.7
198 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Repurchase loyalty
Numerous consumers report purchasing the product multiple times (5th, 10th, 20th purchases or more), indicating strong satisfaction and product commitment despite competing alternatives.
Affordable price point
Customers repeatedly cite value-for-money and budget-friendly pricing, especially when purchased during sales, as a key motivation for initial and repeat purchases.
Positive word-of-mouth and gifting
Several reviewers mention buying it after hearing recommendations or giving it as gifts to friends who were satisfied, indicating strong social validation in the market.
Brand reputation (Merzy)
Consumers reference prior positive experiences with other Merzy products (particularly gel eyeliner) and trust the brand, prompting them to try the pen version.
How they use it
Daily makeup staple
The product is used as an everyday eyeliner for routine makeup application, with multiple mentions of using it regularly for work and normal social activities.
Extended all-day wear
Users wear the eyeliner for 8+ hours including throughout workday, evening events, and clubbing, indicating it is relied upon for long-lasting color.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Combination with eyeshadow base
Several reviewers note applying powder or eyeshadow primer before the eyeliner to improve adherence and prevent smudging, suggesting layering is a common practice.
Waterline and precision application
The product is used for filling waterlines, drawing thin cat-eye flicks, and detailed eyebrow work due to its fine-tip brush, demonstrating its versatility beyond standard lining.
