Repeat purchase/brand loyalty
Many reviewers explicitly note this is their 2nd or 3rd purchase of the same or different shades, citing consistent satisfaction with WAKEMAKE's tint formulas overall.
Shade variety and color-matching
Buyers frequently select this product because a specific numbered/named shade suits their exact skin undertone (warm, cool, spring, summer), driving purchases of multiple colors from the collection.
Influencer/social recommendation
Several reviewers, particularly in Japanese reviews, mention buying after seeing the product recommended by a YouTuber or influencer ('ソユンちゃんがYouTubeで紹介してたので気になって即買い').
Sale/discount pricing
A notable number of reviews mention purchasing specifically because the product was on sale, coupon-discounted, or restocked at a reasonable price.
Reputation for dewy/glossy finish
Buyers cite the brand's known gel-glow, dewy finish formula as the deciding factor, often comparing it favorably to competitor brands like Peripera, Daisque, and Clio.