Redness Correction Need
Consumers specifically sought this product to neutralize facial redness and even out skin tone before makeup application, with the green pigment being the primary draw for this use case.
Dual Sun Protection + Base Function
Buyers appreciated the combination of sunscreen efficacy with tone-up properties, allowing them to streamline their skincare routine with a single product.
Brand Loyalty & Comparison Shopping
Repeat customers and those familiar with d'Alba's pink tone-up variant purchased the green version to compare or expand their collection within the trusted brand.
Price Value on Import Platforms
Consumers noted significantly better pricing on Korean platforms (Coupang, Oliveyoung) compared to Japanese retailers, making international purchase economical.
Ingredient Reputation
The tea tree liposome and mild ingredient profile attracted sensitive and acne-prone skin consumers seeking gentler formulations.