— · Makeup
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4.8
135 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Color Selection & In-Store Discovery
Many consumers purchased after seeing the product in-store or being drawn to specific shade names like 'Nu Rose,' 'Nu Allure,' and 'Hug.' The color palette is described as having 'subtle,' 'muted,' and 'sophisticated' tones that appeal to those seeking natural-looking options.
Influencer & KOL Recommendations
Several reviews mention being 'burned' (influenced) by KOL (key opinion leader) recommendations, particularly mentioning names like 'Miyuchan.' The product gained traction through social media platforms like Instagram and TikTok.
Repurchase & Collection Mentality
Multiple consumers explicitly state they are on repeat purchase cycles or buying multiple shades to build a collection. Reviews mention 'new product releases' triggering purchases and desires to 'collect all colors.'
Gift-Giving Appeal
Several customers bought this as gifts for friends and family members, indicating strong perceived value and aesthetics that make it suitable for gifting.
Price Value During Promotions
Consumers in Taiwan and other markets noted purchasing during sales events ('big promotions') as the pricing is described as 'very cheap' and 'affordable' compared to competing matte lip products.
How they use it
Base/Underlay Layer
Extensive use as a foundational lip product before applying glosses, other tints, or additional lip colors. Users layer this with brighter or warmer tones to create gradation effects.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Standalone Daily Wear
Many consumers use it as their only lip product for daily routines, particularly for office settings and natural makeup looks. Some report wearing it all day without reapplication.
Multi-Purpose on Lips and Cheeks
Several reviews mention using the product interchangeably on lips and cheeks for coordinated makeup looks and quick touch-ups during outings.
Personal Color Seasonal Matching
Users match the tint to their seasonal color palette; cool-toned individuals use shades like 'Nu Allure' while warm-tone users prefer 'Nu Rose,' 'Near,' and lighter options. One reviewer paired it with complementary lip liners.
