— · Makeup
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4.7
523 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Shade range and color appeal
Many buyers were drawn in by swatch photos and the wide variety of trendy, flattering shades (mauve, coral, red, nude) shown online.
Brand reputation and repeat purchase
Numerous reviewers explicitly say they are longtime rom&nd users or are repurchasing because previous colors/formula satisfied them.
Gifting
Several reviews mention buying the lipstick as a gift for a mother, daughter, or friend due to the brand's popularity and attractive packaging.
Influencer/celebrity or trend inspiration
At least one reviewer bought a shade specifically to recreate a celebrity's (Kang Han-na) matte lip look, indicating social media/drama-driven demand.
Price-to-value ratio
Multiple reviews call out that the lipstick is 'good value for the price' or a budget-friendly matte option compared to other brands.
How they use it
Worn as a base under gloss or tint
Many users apply this matte lipstick as a base layer before topping with lip gloss or tint for added shine and reduced dryness.
Used for gradient/overlip looks
Skin concerns raised — and how the product addressed them
✓Reviews are split: many say the matte formula is surprisingly non-drying when lips are pre-moisturized, while others report it clings to dry skin, flakes, or emphasizes lip lines unless balm is applied first.
✓Some reviewers found the shade matched their natural lip color or skin tone beautifully, while others found certain shades turned out too orange, too dark, or unflattering for their undertone, suggesting inconsistent universal fit.
✓A few reviews note that any dead skin or texture on lips becomes more visible under the matte finish, so exfoliation/prep is recommended before application.
Points to note
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Reviewers frequently use the product for the popular Korean 'overlip' or gradient lip technique, applying the color to the edges or center of the lips.
Paired with lip liner for longevity
Several reviewers note pairing the lipstick with a liner or gloss to extend wear time and improve color intensity.
Requires lip prep/moisturizing before application
A large number of reviews describe applying lip balm or moisturizer beforehand to counteract the matte formula's drying tendency, especially in dry lip conditions.
Daily/everyday wear
Many describe it as their 'everyday' or 'go-to' lipstick for school, work, or casual outings due to its natural-looking finish.
✓A small number of reviewers with sensitive skin or minor lip conditions reported the product felt fine and did not cause irritation.
✓Product is described as buildable and pigmented, but many reviewers note the color fades faster than expected, especially when eating or drinking, requiring reapplication or layering with liner/gloss.
Concerns and outcomes summarized from reviews; percentages are approximate.
