Trend-driven idol/aegyo-sal makeup
Many buyers purchased specifically to recreate Korean idol or 'aegyo-sal' (under-eye) makeup looks, citing the product as ideal for this trend.
Influencer and word-of-mouth recommendation
Several reviewers mention buying after seeing recommendations from Instagram influencers or hearing positive reviews from others.
Repurchase and shade collecting
A large number of reviews are repeat purchases, with customers explicitly buying additional colors after loving a first shade, sometimes aiming to collect the full color range.
Format upgrade from liquid glitter
Multiple reviewers switched from liquid glitter liners because the pencil format solves problems like glitter clumping/hardening inside liquid tubs.
Affordable price point
Reviewers frequently cite good value and low price, especially when bundled with Olive Young promotions/coupons, as a reason for purchase.