— · Makeup
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4.6
181 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Color-correcting shades (green, blue, yellow)
Consumers specifically purchase the colored variants to neutralize redness, dark circles, and skin discoloration. Green shade is frequently bought for rosacea and acne redness; blue for brightening and dark under-eye circles; yellow for general dark circle coverage.
Repurchase and palette preference
Many buyers first try the three-shade palette and then purchase individual singles because they run out of one color faster or want to customize their collection. The ability to buy single shades appeals to palette-users seeking specific colors.
Non-drying formula recommendation
Consumers with dry or sensitive skin specifically seek this product after trying drying concealers from competitors (The Saem, Cosme Decorté mentioned). Word-of-mouth about its moisturizing properties drives purchases among this segment.
Compact size and portability
The small 1.8g pot appeals to those wanting a travel-friendly, space-saving option that still delivers functional coverage and can stack with other Dear.A singles via connector design.
Social media and influencer visibility
Multiple reviews mention seeing the product on Instagram and TikTok, indicating significant influencer marketing reach that drives awareness and trial among younger consumers.
How they use it
Under-eye and redness-prone areas
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Primary use is on dark circles, under eyes, and small redness patches (nose, cheeks, acne scars). Many apply with fingertips or a concealer brush for precision.
Highlighting and face brightening
Frequently used as a highlighter on cheekbones, bridge of nose, and inner corners of eyes due to its light, brightening shades and moisturized finish. Some mix with foundation for a glow effect.
Layering with color correction
Many consumers layer different shades—green to neutralize redness first, then a skin-toned shade on top—or mix shades together for custom coverage and tone correction.
Daily and seasonal use
Used daily, particularly in winter for its non-drying properties. Several reviewers note reduced suitability in hot, humid seasons due to potential sliding and sweating. Best performance in cooler months.
Pre-foundation base application
Some users apply before foundation for better blending and a smoother base; others apply after foundation depending on desired coverage level and finish.
