Oily skin solution
Many buyers specifically sought out a sunscreen that would control shine and mattify oily or combination skin, having struggled with other greasy formulas.
Repurchase loyalty
A large share of reviews mention this being their 2nd-10th purchase, indicating strong repeat-buy behavior once tried.
Portability/on-the-go convenience
Consumers bought it specifically for easy reapplication during the day without touching their face or carrying liquid sunscreen.
Brand trust / halo from BOJ sunscreen line
Several reviewers mention already loving the original BOJ Sun Serum or Rice sunscreen and purchasing the stick to complement their routine.
Social media / word-of-mouth virality
Some reviewers cite TikTok reviews or friend recommendations (e.g., for golf, festivals) as the trigger for purchase.