— · Makeup
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4.8
70 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Influencer Recommendation
Multiple consumers cite beauty YouTubers (notably Risabae) as the reason for purchase, indicating strong social proof and influencer marketing effectiveness in driving initial trial.
Repeat Purchase & Brand Loyalty
Numerous reviews explicitly state 'second time buying,' 'third one,' and 'bought it again,' demonstrating high repurchase intent and consumer satisfaction-driven loyalty.
Vegan & Clean Beauty Positioning
Several consumers specifically purchased because they experienced reactions to conventional mascaras and were actively seeking vegan alternatives, valuing the clean ingredient profile.
Waterproof Performance Reputation
Consumers frequently cite the product's known waterproof credentials and no-smudging promise as the primary motivation to try it, based on brand reputation.
Color Option Appeal
The deep brown and black color options—described as natural-looking without red undertones—are cited as purchase drivers, especially for darker hair tones seeking alternatives to typical mascaras.
How they use it
Daily Wear with All-Day Longevity
Reviews indicate consumers wear the mascara during full work days (8+ hours) and in water-exposed situations (kitchen work, sweating), relying on its waterproof staying power.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Layering for Volume
Several reviews mention building the mascara application for additional volume and intensity, suggesting consumers apply multiple coats throughout the day.
Paired with Eyelash Perms
At least one consumer mentions using it with eyelash perm treatments, indicating compatibility with lash enhancement procedures and integration into multi-step routines.
Evening Removal Routine
Multiple reviews reference needing a dedicated makeup remover or oil cleanser to remove the mascara, suggesting it becomes part of an evening skincare ritual rather than casual removal.
