— · Makeup
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4.7
23 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Influencer/Social Recommendation
Multiple buyers cited influencer recommendations (e.g., Chan Jo Eum) and peer reviews as drivers for purchase, indicating strong word-of-mouth momentum on Korean platforms.
Repurchase & Friend Referral
Several satisfied customers reported recommending the product to friends and planning repurchases, suggesting loyalty among the core audience.
Hydration-Focused Positioning
Consumers purchased specifically for its moisturizing formula, particularly those with dry or combination skin seeking a hydrating primer alternative.
Product Reputation & Ingredient Claims
The 96% moisture base and 8-layer hyaluronic acid formula were cited as purchase motivators, indicating ingredient transparency resonates with buyers.
How they use it
Pre-makeup Base Step
Consumers use this as a primer applied before foundation or base makeup to improve skin texture, reduce creasing, and enhance makeup longevity.
Daily Skincare Integration
Users incorporate it into regular skincare routines as an essence-like primer, suggesting use frequency of daily or near-daily application.
Layering with Sunscreen
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
One user noted applying sunscreen before the primer to enhance durability and foundation wear, indicating some consumers treat it as part of a multi-step prep protocol.
Combination & Dry Skin Focus
Reviewers with combination and dry skin types specifically use it to address moisture concerns before makeup application, with particular emphasis on preventing base makeup slippage.
