— · Makeup
MOQ and lead time are indicative — final terms are confirmed by RFQ.
Pricing is not published on the catalog. Submit an RFQ and our team will prepare a quotation with unit pricing for your order quantity.
4.7
522 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Cute, unique packaging/concept
Many buyers explicitly say they purchased because of the adorable bear-shaped packaging, the 30%/70% concentration concept, or seeing the set on social media.
Viral/social media and brand hype
Reviewers mention buying after seeing it trend on SNS/TikTok or hearing 'hype' about fwee glosses, including frustration when it wasn't available in their region.
Repurchase/collecting behavior
A large share of reviewers say this is their 2nd or 3rd bottle, or that they collect multiple shades of the fwee gloss line.
Sale/price value
Several reviewers cite good discounts or Olive Young's lower pricing versus other retailers as a reason for purchase.
Gift-with-purchase bonus items
The bundled lip pencil/shaping stick and stress ball are frequently mentioned as an added incentive to buy the set version.
How they use it
Standalone or layered lip color
Users apply it alone for a natural sheer look or layer the 30% concentration over other lipsticks/tints for extra depth.
Frequent reapplication
Because gloss wear time is short (often 1-2 hours), many users reapply multiple times throughout the day.
Skin concerns raised — and how the product addressed them
✓Many reviewers report the gloss keeps lips moisturized and does not dry them out, though a few noted it showed lip lines more on already dry lips.
✓Several users say the gel-like gloss blurs and fills in lip lines for a smoother, plumper appearance.
✓Some buyers chose this gloss specifically because it does not cause the irritation or peeling they experience with lip tints.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Seasonal preference for cooler weather
Several Japanese reviewers note the sticky, glossy finish feels less pleasant in hot/humid weather and prefer it in air-conditioned rooms or winter.
Paired with lip liner/pencil for shaping
The bundled shaping pencil is used to define lip lines or plump the appearance of the upper/lower lip before gloss application.
Multi-shade rotation by personal color season
Many buyers select specific shades based on their 'personal color' (warm/cool, spring/summer/autumn) and mix or rotate colors accordingly.
✓The sheer buildable pigment is reported to add natural color and brightness ('healthy glow') to dull or pale lips.
✓A few reviewers with darker or more pigmented lip tone or lip lines noted the color could look uneven or get lost against their natural lip color.
Concerns and outcomes summarized from reviews; percentages are approximate.
