Ingredient Reputation & Brand Recommendation
Customers purchased based on trust in BIOHEAL BOH's existing sun essence product line and the appeal of 12 peptides in the formulation, often after receiving positive word-of-mouth or recommendations from others.
Price & Promotional Discounts
Multiple buyers cited attractive discounts and sales as a primary purchase driver, indicating price sensitivity in the market and the product's appeal when positioned competitively.
Tone-Up Base Functionality
Consumers were drawn to the product's dual function as both sun protection and makeup base, appreciating its ability to brighten and even skin tone without requiring full foundation.
Multifunctional Skincare Appeal
The product's hydrating formula with collagen and probiotics positioned it as a skincare step rather than just sun protection, attracting those seeking anti-aging benefits during daily use.