Repurchase loyalty and product habit
Multiple reviews indicate long-term, repeat customers who have purchased 10+ copies and plan to continue indefinitely unless discontinued. The product has built strong habitual usage among its customer base.
Gentle, non-irritating formulation
Consumers specifically highlight that the cleanser is mild and non-irritating (순하고, 자극적이지 않아서), making it suitable for regular daily use without concern for skin sensitivity.
Efficacy and makeup removal
Buyers appreciate that the product effectively removes all makeup and impurities while leaving skin feeling refreshed, not tight or dry—a critical balance in cleanser performance.
Value and product yield
Multiple reviewers note that 'a little goes a long way' and the foam generation is excellent, suggesting good cost-per-use and value perception among consumers.