Loyalty to YUNJAC Series
Many buyers purchased this cushion specifically because they already use and love the YUNJAC Skin Perfecting Base Prep primer, viewing the refill set as a natural continuation of their established skincare routine.
Repurchase & Brand Trust
Repeat customers invested in the refill set after positive experiences with other YUNJAC products, treating this as a trusted brand extension rather than a first-time trial.
Age & Skin Type Targeting
Consumers aged 30–40+ with dry or combination skin, particularly those seeking dewy finishes, were drawn to this cushion after noting it addresses texture concerns and provides long-lasting wear without drying effects.
Color & Shade Availability
The inclusion of 4 shades appealed to buyers seeking better shade matching, particularly those who found standard cushions too bright or limited in range for their skin tone.