— · Makeup
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4.6
192 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Influencer & Social Media Buzz
Multiple reviews cite YouTube videos, TikTok trends, and Instagram recommendations from beauty influencers as the primary driver for purchase decisions, with consumers specifically seeking out the product after seeing it demonstrated online.
Cute Packaging & Aesthetic Appeal
The attractive, cute packaging design is frequently mentioned as a motivating factor for purchase, particularly among younger consumers who value product presentation and social media appeal.
Price Point & Promotional Offers
Consumers highlight purchasing at sale prices or promotional discounts as a key driver, with several noting they would repurchase if discounts were available again.
Product Reputation & Quality Perception
Brand reputation for quality cosmetics and word-of-mouth from other users praising the formula's performance encouraged new purchases and repeat buying.
Specific Color Selection
Consumers report purchasing specific shades (M01 Lazy Peach, M02 Rosey Nation, etc.) based on color swatches and shade descriptions, with many expressing desire to purchase multiple colors.
How they use it
Primary Use: Aegyo-Sal/Tearline Application
The overwhelming majority of users apply this product specifically to the under-eye tearline area to create a fuller, more youthful appearance, often as a standalone product or as a base before layering other eyeshadows.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Daily Makeup Routine Integration
Users incorporate it into everyday makeup routines as a quick, efficient step that takes minimal time compared to traditional eyeshadow application methods.
Layering with Other Products
Many consumers layer additional eyeshadow, glitter, or shimmer products on top of the stick for enhanced dimension and staying power, with some noting it works well as a base for powder shadows.
Single Application Technique
Several reviews recommend applying in one single stroke rather than multiple passes, noting that repeated applications can cause texture issues like clumping or a powdery appearance.
Blending with Included Tool
Users frequently utilize the sponge/brush applicator on the opposite end of the stick to blend and soften the edges, though some report the blending tool is thicker than ideal.
