Seasonal Foot Aesthetics
The majority of purchases align with summer season when consumers wear sandals and slippers, making visible dead skin cells a concern. Multiple reviews cite heel appearance anxiety and desire to present well-groomed feet.
Alternative to Manual/Physical Removal
Consumers actively seek this product to avoid bothersome and potentially irritating physical scrubbing methods. References to previous products that caused ambiguous results or irritation suggest preference for gentler chemical peeling.
Age-Related Keratin Concerns
Several reviews mention worsening foot condition with age and exercise-related roughness. Consumers view the product as an easy maintenance solution for progressive foot deterioration rather than a specialized treatment.
Influencer/Social Media Visibility
One review explicitly references popularity driven by social media ('Kan-Egg' branding on platforms). The egg-shaped format appears designed for shareable content on Instagram and TikTok.
Convenience and Ease of Use
The single-application, minimal-effort format drives purchases from time-constrained consumers seeking home spa results without professional appointments or complex routines.