Sensitive eye/skin reputation
Many buyers specifically sought this product because ILLIYOON is known for gentle, non-irritating formulas suitable for sensitive eyes, often after other removers caused stinging or watery eyes.
Repeat/repurchase loyalty
A large share of reviewers mention this is their 2nd, 3rd, or 5th+ bottle, indicating strong repurchase behavior and brand trust built over years of use.
Social media / word-of-mouth recommendation
Several reviewers cite seeing the product recommended on SNS, by 'Director Pi', or via general online buzz before purchasing.
Price and value during sales
Reviewers frequently mention stocking up during Olive Young sales, citing good price-to-performance ratio and affordability versus premium alternatives.
Gift purchases
Some buyers purchased the product as a gift for daughters, sisters-in-law, or mothers looking for an affordable, effective alternative to pricier removers.