— · Makeup
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4.7
523 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Repurchase/Brand Loyalty
A very large share of reviewers explicitly state this is a repeat purchase (2nd–10th+ time), often citing years of consistent use and calling it their 'holy grail' or 'go-to' eyeliner.
Reputation for Waterproof/Smudge-proof Performance
Many buyers purchased specifically because CLIO is known for waterproof eyeliners, especially for oily lids, watery eyes, sweat, and crying scenarios.
Influencer/Word-of-mouth Recommendation
Several reviewers mention being influenced by YouTubers, social media, friends, or in-store Olive Young staff recommendations to try the product.
Sale/Discount Timing
Multiple reviewers say they stock up or restock specifically during sales/coupon events, indicating price sensitivity despite loyalty.
Gifting
Some reviewers bought it as a gift for sisters, mothers, or daughters, citing its popularity and reliability as reasons for gifting.
How they use it
Daily Eye Makeup Step
Most reviewers use it daily as a core step in eye makeup routines, often for winged liner or fine, precise lines.
Long-wear/All-day Occasions
Skin concerns raised — and how the product addressed them
✓Many reviewers with oily lids report the formula holds up better than other liners, resisting smudging despite oil production.
✓Users with naturally watery eyes say this liner uniquely withstands tearing and blinking better than alternatives they've tried.
✓Reviewers doing sports, swimming, or in hot climates report the liner mostly stays intact, though some note it fades faster in extreme heat.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Commonly used for full-day wear including work, workouts, swimming, and social events, valued for lasting through sweat and activity.
Layered with Primer
A few reviewers recommend applying eyeshadow primer first to extend wear throughout the day.
Multiple Shades Used Together
Many buyers own both black and brown (or additional) shades, using brown for natural everyday looks and black for bolder definition.
Removal via Oil/Balm Cleansers
Reviewers note needing an oil-based cleanser or cleansing balm to fully remove the liner, confirming strong water resistance.
✓Some reviewers mention the pen drying out over weeks of use, which is a formulation shelf-life concern rather than a skin concern.
✓A small number of reviewers explicitly note no irritation even with daily use, though this is not a widely discussed concern.
Concerns and outcomes summarized from reviews; percentages are approximate.
