Social media and influencer buzz
Many reviewers cite seeing the product on TikTok, YouTube, Instagram, or recommended by Korean beauty influencers (e.g., 오다기리 히로) as their reason for purchase.
Repeat/collector purchases
A large number of reviewers mention this being their 2nd, 3rd, or 5th color, showing strong repurchase intent and shade-collecting behavior.
Gifting
Some buyers purchased the mini/keyring version specifically as a cute gift for friends or family.
Affordable price point
Reviewers frequently mention the low price ('프치플라', budget-friendly) as a reason to try or stock up on multiple shades.
Gentle on sensitive lips
Several reviewers with sensitive or peeling-prone lips purchased it after negative experiences with other tints, citing it as a safer alternative.