Brand trust and repurchase
Many reviewers say they already love ROUND LAB products and repurchase this cleanser multiple times, citing consistent quality across the brand's line.
Value of double pack / sale pricing
Numerous reviews mention buying because of a sale, discount, or bundle deal (e.g., '1+1'), and highlight that two bottles at this price is a great deal, sometimes bought in bulk to stock up.
Gifting
A large number of purchases were made as gifts for family members, friends, siblings, or teenage children, often because the double pack makes it convenient to share or give away one bottle.
Ingredient/ingredient reputation (Cica, pine)
Reviewers specifically mention curiosity about the pine and cica (centella) ingredients and buy expecting calming/soothing benefits for irritated or acne-prone skin.
Recommendation from friends/influencers
Several reviews state they purchased based on a friend's or influencer's recommendation, particularly for acne-prone or sensitive skin concerns.