— · Makeup
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4.8
17 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
YouTube/Influencer Recommendation
Multiple consumers explicitly mention purchasing after watching YouTube reviews, indicating strong influencer-driven demand and trust in social proof recommendations.
Brand Trust & Curiosity
Consumers chose this less-famous product based on brand reputation (eglips) rather than extensive reviews, suggesting the brand has established credibility in the Korean beauty market.
Product Differentiation
Buyers were attracted to trying something different from their regular lineups, indicating market interest in Korean alternatives to established international brands.
Color & Fit Appeal
Specific shade options (browns, grays, grayish-browns) attracted purchases because they offered natural, versatile tones that complement various eye colors and makeup styles.
How they use it
Daily Precise Lining
Consumers use the liner as a daily eyeliner product for creating thin, natural-looking lines on the upper lash line without heavy definition.
Brown Over Black Preference
Multiple reviewers report preferring and primarily using the brown and gray-brown shades over black for a softer, more natural aesthetic.
Minimal Hand Pressure Application
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Users note they must avoid rubbing or applying heavy pressure with hands, indicating careful handling is required throughout the product lifecycle.
