— · Makeup
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4.8
162 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Long-term Repurchase Loyalty
Multiple consumers report repurchasing 3–10+ times over years, with many stating it's their "forever cushion" or holy grail. Many mention returning to it after trying other brands.
Shade Availability via Refills
Consumers specifically mention buying refills because certain shades (21C1, N21, N23) are unavailable in their home markets (Japan, Europe), making this international platform valuable.
Gift Selection
Several reviews mention buying it as a birthday or special occasion gift, suggesting strong brand perception and trusted quality among gift-givers.
Matte Finish Reputation
The matte finish and natural blur effect are key drivers, with consumers explicitly seeking this product for its ability to minimize pores and mask transfer without looking cakey.
Combination/Oily Skin Appeal
Consumers with oily and combination skin types frequently cite purchasing for the matte, sweat-resistant, oil-control properties, especially during summer.
How they use it
Daily Routine Staple
Many consumers use it every single day for work and regular activities, with some noting they wouldn't skip it even on minimal-makeup days.
Seasonal Adjustment
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Reviewers mention using it year-round but emphasizing it especially in summer for sweat resistance and heat stability; some adjust their shade between seasons (23 in summer, 21 in winter).
Layering with Powders and Primers
Consumers frequently mention applying setting powder on top for better longevity, and some layer it with other LANEIGE products (Neo Powder, mist primers) to enhance hydration and wear.
Skin Prep Dependent
Multiple reviews indicate the product performs best with adequate skincare; users note it can appear patchy or drying without proper moisturizing and priming beforehand.
Quick/Easy Application
Consumers appreciate the cushion format for convenience, speed, and portability—using it for touch-ups throughout the day and during travel.
