Brand loyalty/repurchase
Many reviewers state this is their 'holy grail' or repurchase it multiple times in different shades, showing strong brand trust in peripera's lip tint formulas.
Shade variety and color payoff
Buyers are drawn to the wide range of flattering, trend-driven shades (MLBB, cool-toned, coral, mauve) that suit multiple skin tones and personal color types.
Influencer/social media exposure
Several reviews reference discovering specific shades via videos or personal color recommendations (e.g., 'recommended for spring light personal color'), indicating social content drives purchase.
Affordable price point
Reviewers frequently mention buying during OliveYoung sales or citing good value, calling it a budget-friendly alternative to pricier lip products.
Gifting
Multiple reviews mention purchasing the product as a gift for friends, aided by the cute ribbon packaging.