Sale/discount pricing
An extremely high volume of reviews mention buying because the product was on sale or at a 'bug price,' often bundled with a refill and primer, driving impulse and bulk purchases.
Limited-edition collaboration packaging
The Harry Potter collaboration (Dobby/Hedwig keyrings, glow-in-the-dark case) was a major purchase trigger, with many buyers admitting they bought mainly for the cute packaging and character goods.
Brand loyalty / repurchase
Many long-time CLIO Kill Cover users say they 'always repurchase' or have used the line 'for years,' citing consistent trust in the brand's coverage reputation.
Influencer/YouTuber recommendation
Several reviewers cite Korean beauty YouTubers or Instagram/TikTok influencers as the reason for trying this specific 'founwear' version, though some noted mixed community reviews.
Value bundle with refill
The inclusion of a refill and mini tone-up primer/serum in the set was repeatedly cited as a reason for purchase, seen as excellent cost-per-use value.