Cute, collectible packaging
Many reviewers explicitly say they bought the palette for the cat-themed or seasonal packaging design, stickers, and bonus gifts (scrunchies, keychains, photocards), sometimes admitting it was a 'package buy' regardless of shade need.
Brand trust / repeat purchase
A large number of reviewers are repeat CLIO palette buyers ('my second/third/fourth Clio palette', 'CLIO stan') citing consistent quality and formula across releases.
Neutral, wearable shade ranges for daily/office makeup
Buyers frequently choose the palette because it offers muted, neutral tones suitable for everyday and beginner use, positioned as an all-in-one 'no wasted shade' palette.
Influencer/idol makeup artist association
Several reviews mention buying because they saw idols' makeup artists or social media (e.g., TXT, Yujin) using the product or associated it with popular K-idol looks.
Sale/discount pricing and bundled freebies
Comments note buying during coupon/sale events for steep discounts, sometimes with a free brush, pouch, or mini palette increasing perceived value.