Cute color range & packaging
Many reviewers say they bought the product primarily because the shade and case design looked 'cute' or 'pretty', often buying additional colors after liking the first one.
Bonus/gift-with-purchase items
Sets that include a mini blush, lip balm, lip pencil, or keyring are frequently cited as a reason for purchase and are described as 'super cute' and adding perceived value.
Repeat purchase / brand loyalty
A large number of reviewers explicitly say this is their 2nd or 3rd bottle, or that they 'always repurchase' this line after trying one shade.
Influencer/hype and brand reputation
Several buyers mention purchasing 'because of the hype and reviews' or because they already trust the lilybyred brand from other lip products.
Price/value with discounts
Reviewers in Japan and Taiwan specifically note buying because of coupons or low price relative to the cute packaging and bonus items.