Brand loyalty and existing product satisfaction
Multiple reviewers mention being fans of BIOHEAL BOH's other product lines (3D lifting products) and purchasing the peeling gel specifically due to overall brand trust and positive prior experience.
Social media and influencer recommendations
Several reviews cite discovering the product through Instagram, TikTok, and Little Red Book (Chinese social platform) recommendations from Korean beauty influencers, driving trial purchases.
Ceramide ingredient reputation and gentle formula claims
Consumers specifically sought this product because it advertises ceramide and hypoallergenic properties, with first-time peeling gel buyers attracted to the promise of low irritation.
Attractive pricing and special set promotions
The special set packaging and frequent sales/discounts are explicitly mentioned as purchase triggers, with reviewers noting they bought during promotional periods.
Repurchase and consumable restocking
Multiple reviewers indicate they are rebuyers restocking after product depletion, suggesting established routine integration and satisfaction with repeated use.