— · Makeup
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4.8
30 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Repurchase and brand loyalty
Many reviewers report using this foundation repeatedly over months or years, indicating strong product satisfaction and trust in the VDL brand that drives continued purchasing decisions.
Influencer and word-of-mouth reputation
Reviewers mention the product's popularity and previous positive experiences with VDL collaborations, suggesting social proof and influencer recommendations contribute to purchase decisions.
Value-added bundling
The inclusion of a pouch, sticker, and rose PDRN prep base mini in the Soft Seoul Edition package appeals to buyers seeking premium sets at perceived value, particularly as gifts.
Coverage and skin-friendly formula reputation
Consumers actively choose this foundation for its known excellence in coverage and low irritation profile, especially those with sensitive skin seeking a reliable base product.
How they use it
Daily foundation base with spatula application
Reviewers frequently mention using a spatula for application rather than brushes or sponges, noting it improves blendability and reduces excess product use for optimal coverage.
Summer wear and humidity durability
Multiple users report specifically choosing or repurchasing this foundation for summer use due to its moisturizing quality and reasonable durability despite heat and humidity.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Mixing with other products for shade customization
Several consumers blend this foundation with other shades or formulas to achieve desired color and finish, indicating flexibility in layering and combination use.
Long-wear expectation with touch-up needs
Reviews show users wear it throughout the day (several hours to a full day), though some note matte shifts or separation over time requiring potential touch-ups.
