— · Sun care
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4.7
19 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Influencer & Celebrity Endorsement
Multiple reviews mention purchasing specifically due to cute/famous celebrity endorser (李多慧 – Lee Da-hee) and the Miffy collaboration project, indicating strong influence-driven purchase behavior.
Convenience & Portability
Consumers explicitly cite the stick format as easy to carry and apply compared to traditional sunscreen, with references to using it during work commutes and outdoor activities.
Repeat Purchase Loyalty
Several reviews indicate multiple repeat purchases, with one buyer noting "the nth repurchase," suggesting product satisfaction drives reordering despite price concerns.
Specific Skincare Need (Oil Control)
Buyers sought a product combining sun protection with oil/sebum control, particularly for those concerned about daytime shine and wanting a mattifying base.
Limited Edition/Collectible Appeal
The Miffy project collaboration and award designation (2025 Awards) created curiosity-driven purchases, especially among gift-givers and collectors of cute/themed cosmetics.
How they use it
Summer Seasonal Use
Multiple reviews mention using the product specifically in summer months, with one explicitly noting "Great to wear just in summer" and another stating they are waiting for summer to use it.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Face & Body Application
Consumers apply this across multiple areas—face and body—with references to applying on face as a pre-product/base and on body as a full sunscreen, maximizing the single product.
Daytime Oil Control Maintenance
Reviewers use it as an oil-blotting step during the day, with mentions of applying oil paper after use and noting its efficacy in preventing shine throughout work hours.
Pre-product/Base Layer
One review specifically calls it a "non-sticky pre-product," suggesting use as a primer or base layer before foundation or other makeup in a multi-step routine.
Minimal Application (Light Coverage)
Users apply "lightly" and note that a small amount is sufficient, which aligns with the stick format and may extend the perceived utility of the 18g size.
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