— · Makeup
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4.7
385 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Influencer/social media recommendation
Several Japanese and Chinese-language reviewers explicitly say they bought the product after seeing it recommended by a favorite influencer or beauty content creator.
Repurchase/brand loyalty
A large number of reviewers state this is their second, third, or 'umpteenth' repurchase, with some having used the line for years and buying multiple shades at once.
Sale/promotional pricing
Many buyers mention purchasing during Olive Young sales or promotional events, citing good value and low price as a purchase trigger.
Trend-driven aegyosal/tears-bag makeup
A significant share of purchases are driven by the popularity of the Korean 'aegyosal' (under-eye pouch) makeup trend, for which this product is specifically sought out.
Need for long-lasting formula for oily/monolid eyes
Some consumers say they searched for a gel liner that would hold up on oily eyelids or monolids after other products failed, and chose this one based on its smudge-resistant reputation.
How they use it
Under-eye 'aegyosal/tears bag' highlighting
Very frequently used as a soft-focus line along the lower lash line/under-eye area to create the popular Korean puffy under-eye look.
Skin concerns raised — and how the product addressed them
✓Many reviewers with oily eyelids report the gel formula stays put all day without smudging, though a smaller group still experiences transfer or fading and recommends setting powder.
✓The soft gel core allows easy, low-effort application, but its thickness makes it less suited for precise sharp lines, which some reviewers address by using a separate liquid liner for detail work.
✓Several reviewers specifically note no stinging or irritation even when used on the waterline or inner eyelid, citing the soft, non-tugging texture as gentle for daily wear.
Points to note
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Waterline and tightlining
Many reviewers apply it directly to the waterline or use it for tightlining upper lashes, though a few note it doesn't adhere well to the inner rim.
Multi-use beyond eyeliner
Consumers repurpose shades as eyeshadow, lip liner, brow highlight, or even to draw on faux freckles, showing flexible use across the face.
Daily/everyday makeup routine step
Most describe it as a quick, one-swipe daily makeup step valued for speed and ease, often layered under or over eyeshadow.
Multi-shade collecting and rotation
Buyers often own several colors and rotate them for different looks (e.g., brown for daily, glitter/pink for highlight, darker tones for definition).
✓Reviewers with different skin tones (warm/cool) found suitable shades in the 11-color range, with some noting the color was excellent for tricky mucous-membrane/undertone matching.
✓Users with monolids or naturally watery eyes report this liner lasts the whole day for them, addressing a common pain point where other eyeliners fail.
Concerns and outcomes summarized from reviews; percentages are approximate.
